When it comes to the field of digital advertising, creating a compelling ad might seem like a challenge rather than a walk through the park. Of course, depending on your business, there are a series of possibilities of what you can do — but there are some ideas you should avoid altogether. Not sure where to start? Let us explain: …

If you’ve ever roamed around a shopping mall, then you know it can be rather tiresome at times. Granted, depending on the size of your local mall, it could be quite frustrating to figure out where each store is located. Of course, if you own this local shopping establishment, then it would be wise to provide maps for your guest …

When you’re walking around your local shopping mall, what’s one of the first sights you see? For most, it might be the lavish array of stores along the concourse — but what about the digital signage that the mall is currently using? If that’s the case, then you’ll notice that these signs are typically outdated and have seen better days. …

The holiday season is just around the corner and now is the perfect time to start planning for the occasion! One of the best ways to bring holiday cheer is to decorate your home with — but what about transforming your business’ appearance, too? Of course, that can be done by adding a custom Fortec digital display, but how so? …

When you enter a business of any sort, what’s one of the first details you notice? For most, it might be the sign displaying the company’s name — but what about the material that sign is composed of? Nowadays, it’s common to see a digital display among everyday settings, especially one that’s touchscreen compatible. If you’re looking to give your …

Has your electric bill risen tremendously over the past year? If that’s the case, then it’s probably due to an excessive amount of power being used in your home — but how is that possible? Believe it or not, it’s simple to waste electricity without even realizing it. Not sure where to cut back? Here are a few tips to …

When it comes to interactive digital displays, Fortec takes the lead! Unlike traditional print mediums, these new wave methods of presenting a message work wonders — but why is that? If you’re looking to make an impact with your audience and get the ball rolling, then it’s time to invest in an interactive display since it will win the desired …

Picture this: you’re walking through the busy streets of Times Square, and you’re instantly enamored by the bright lights being emitted from the signs — instead of looking at the stores beneath them. Now, if you walked around and there were non-illuminated signs, you wouldn’t look up at all. Why is that? Let us explain: The “Bug Effect” When it …

Q: What’s one of the toughest, but most rewarding, ventures? A: Solidifying your brand identity. Believe it or not, before an individual starts a business, they spend months, years, and longer, trying to solidify their brand identity. Of course, just like a successful advertising campaign, it seems harsh to do, but it’s actually quite simple — and here’s how: Create …

When it comes to the world of advertising, creating the perfect campaign can seem like a difficult feat. Whether you’re planning to hold a campaign for a few weeks or a few months, many different gears go into this well-oiled machine. Of course, you could opt for “safe features” (i.e., dull colors, patterns, copy) — or you could do what …