When you enter a business of any sort, what’s one of the first details you notice? For most, it might be the sign displaying the company’s name — but what about the material that sign is composed of? Nowadays, it’s common to see a digital display among everyday settings, especially one that’s touchscreen compatible. If you’re looking to give your …

Has your electric bill risen tremendously over the past year? If that’s the case, then it’s probably due to an excessive amount of power being used in your home — but how is that possible? Believe it or not, it’s simple to waste electricity without even realizing it. Not sure where to cut back? Here are a few tips to …

When it comes to interactive digital displays, Fortec takes the lead! Unlike traditional print mediums, these new wave methods of presenting a message work wonders — but why is that? If you’re looking to make an impact with your audience and get the ball rolling, then it’s time to invest in an interactive display since it will win the desired …

Picture this: you’re walking through the busy streets of Times Square, and you’re instantly enamored by the bright lights being emitted from the signs — instead of looking at the stores beneath them. Now, if you walked around and there were non-illuminated signs, you wouldn’t look up at all. Why is that? Let us explain: The “Bug Effect” When it …

Q: What’s one of the toughest, but most rewarding, ventures? A: Solidifying your brand identity. Believe it or not, before an individual starts a business, they spend months, years, and longer, trying to solidify their brand identity. Of course, just like a successful advertising campaign, it seems harsh to do, but it’s actually quite simple — and here’s how: Create …

When it comes to the world of advertising, creating the perfect campaign can seem like a difficult feat. Whether you’re planning to hold a campaign for a few weeks or a few months, many different gears go into this well-oiled machine. Of course, you could opt for “safe features” (i.e., dull colors, patterns, copy) — or you could do what …

One of the simplest ways you can upgrade your business is to, in fact, upgrade to a custom digital display. Not only will this technological advancement bring a surplus of revenue, but it will attract a significant audience size that will keep growing over time. If you’re not sure why you should upgrade, then here are some reasons why: Increases …

When it comes to the world of digital advertising, many goals can be achieved through this “art.” One of the most popular of ways is to increase sales at a business. Sure, this can seem like a challenge — but it’s actually quite simple, and here’s how to do it with ease: Create a Sale Looking for the best way …

Let’s face it: sometimes creating an advertising campaign can feel like a daunting task. From the initial concept to the design itself, you either might feel as if you gained a win or acquired a loss in the form of your presentation. However, when it comes to advertising in the form of a custom digital display, you’ll have nothing but …

Behold, the wonders of digital marketing! Sure, you might be familiar with the term — but it does a series of good that standard print marketing can’t convey. Whether you’re looking to increase sales or traffic to your business, the possibilities are entirely endless when it comes to this — and here’s why: Builds Better Recall One of the most …