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3 Reasons Why Touch Screen Displays Build Audiences

September 12, 2017

Attending a trade show in the next few months? Take control of the entire event space, and attract the masses, with a touch screen display! Although you may feel as if your brand might not have a use for this technological advancement, regardless — it can be beneficial to help reinforce your message and gain the recognition you rightfully deserve. If you’re still on the fence about whether you’ll move forward with a touch screen display, here are some reasons why you should go for it:

Reason 1: Interactive

Instead of relaying your message on paper print-outs, try giving your audience the option of interacting with your message. If the context of your presentation is about unveiling an app, then it’s pertinent to let your audience give it a test drive. To start: install a few touch screen displays, pre-load your app, and invite the masses to try it out. Even if your verbal message gets lost amongst the crowd, your audience will still be able to relay the message on their own — through this interactive feature.

Reason 2: Informative

This reason speaks for itself (see what we did there?), but touch screen displays have a higher retention rate when it comes to solidifying a message to your audience. At trade shows, guests walk-up to your booth at different intervals, hearing different, incomplete spurts of information. When you utilize touch screen displays, this will let your audience relay your message at their own pace and will even help them retain the information much stronger. It’s a win-win situation for everyone involved.

Reason 3: Eco-Friendly

Instead of running to your local copy center and printing out large quantities of registration/email forms (usually crumpled up and thrown on the floor by attendees), a touch screen display will help conserve paper, money and time. If you plan on having your audience leave contact information, you can set up a digital form on your touch screen display. In addition to conserving paper, you’ll have your pertinent information in one organized place — and backed up digitally, too!

As the global leader in optical bonding, Fortec US supports you in all project phases – from construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have project in mind? Contact us today at (631) 580-4360 or click here for more information. 

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Apollo Displays - September 12, 2017

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