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How a Bright Display Can Help Your Mall Business Stand Out

January 4, 2021

Shopping malls bring lots of traffic and thousands of people each and every day! With many stores to choose from, it’s essential to make sure yours stands out in the crowds. If you’re looking for a creative and effective method of catching people’s attention and drawing them into your business, an innovative display screen might be just what you’re looking for! 

Benefits of Display Screen For Your Mall Business

The positives of adding a display screen to the exterior of your business are endless! Here’s what you can expect when you invest in a display screen:

  • Attract new customers – With any store, your goal is to attract new customers to visit and keep old ones returning, which can be a challenge in a shopping mall. The main goal of a display screen is to help you do just that, and it will truly show!
  • Eye-catching – Display screens are bright, fun, engaging, and designed to draw people’s eyes towards your store, allowing them to learn about your business and potentially come in and shop!
  • Advertise what you want – One of the great things about display screens is you can customize them to display whatever you’re looking to share with potential customers. Whatever is most enticing or is going on in your store at the moment, whether it be a sale, new products, holidays, or more, you can advertise it on your screen.
  • Modernized technology – This is a great way to not only bring in modern technology to your help store and advertise, but show people that you are a business that stays up to date, cares about appearances, and works to move forward and grow.
  • Easy to change – In just a matter of seconds or minutes, you can change and edit what appears on your display screen, making it quick and easy to keep information up-to-date and try out new designs!

Tips For An Effective Display Screen

Now that you’ve added this amazing screen display to the outside of your mall business, make sure you’re using it effectively to bring in customers:

  • Show our customers what they want to see – Think about what you want customers to see about your store that will draw them in. Do you have a great sale going on? Do you have a new product or service to offer? Is there any new and exciting news about your business? Use your display screen to brightly advertise what will draw people’s attention and make them want to check out your store. 
  • Keep it on brand and eye-catching – When considering your display screen’s design and layout, keep in mind your store’s branding, coloring, and overall look. Make sure your designs and images are bright and will catch the eye, but also consistent with the rest of your store’s look.
  • Change it frequently – The best part of a display screen is that you can change it infinitely! Don’t be afraid to change up the information and look at what you’re showing, so there is always something new for customers to see and be excited about.
  • Don’t be afraid to experiment – While it may be easy to display some simple information and then forget about your screen, take advantage of all the benefits your display screen has to offer! Give different looks and imaging a try, add some lights for more attention, and keep thinking of fun and creative ways to attract customers.

Contact Us Today to Learn More About Our Custom Digital Screen Solutions!

As the global leader in optical bonding, Fortec US supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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