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How To Choose Content For Your Video Wall

June 29, 2021

Take your business to the next level with a made-for-you video wall by Apollo Displays Technologies! Our video walls, composed of bright, durable display screens, can be customized to meet your business needs and goals. If you’re looking for something to help your storefront stand out from others, this might be just what you need.

So, now that you’ve invested in an Fortec US video wall, it’s time to decide what content to showcase! Your new video wall gives you the opportunity to display whatever you want your customers to see; a perfect way to bring in new ones and have the old ones excited about returning. The team at Apollo Display’s has some ideas to get you started:

Create a Unified Display

One of the most effective strategies is to create a unified display, where the visuals are pieced together as a whole rather than put separately on individual screens. A video playing across your entire video wall is sure to attract eyes. But be considerate of how the screen’s black bars could disrupt your visuals, especially if there is text.  

Build A Photo-Op Experience

Everyone loves a good photo, but taking the perfect picture with the right background can be challenging. Turn your video wall into a beautiful backdrop designed to be posed with or used as a background for photos. This will make your video wall and store interactive and intriguing for customers. Plus, if they share the image, they’re telling others about your store and the experience they had there!  


If you want to take your custom video wall to the next level, try making it interactive! Customers will love feeling like they are part of your business and can create their own experience. This can include adding a continuously updated social media feed, games, product demonstrations, and more. This is especially beneficial if your screens have touch capabilities.

Get The Word Out

Think about what you want your audience to know about your products, services, and business. This is what you should be advertising across your video wall, so customers know exactly what to expect and why they should buy what you’re selling. Get creative, and utilize the entire space you are given. Remember that imagery is everything, and the visuals should always be cohesive and eye-catching.  Lastly, don’t forget about text; it should always be easy to read and make sense.

Video Wall, Final illustration is using adobe effect bulge to curve the TV

Contact Us Today to Learn More About Our Custom Digital Screen Solutions!

As the global leader in optical bonding, Fortec US supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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