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The Do’s and Don’ts of Creating a Digital Advertisement

November 21, 2018

When it comes to the field of digital advertising, creating a compelling ad might seem like a challenge rather than a walk through the park. Of course, depending on your business, there are a series of possibilities of what you can do — but there are some ideas you should avoid altogether. Not sure where to start? Let us explain:

Do Target a Specific Audience

Whether you’re selling bicycle parts or a brand new home, typically, there has to be a target audience in the back of your mind that you’d like to reach. Of course, if you’re not sure where you should start, then it’s wise to do some research before creating your digital advertisement. Luckily, when you opt for a custom digital display from Apollo, you’ll be able to swap out your ad (unlike a print advertisement), since it is, in fact, digital — so you can always start back from the drawing board if needed.

Don’t Make it Too Extravagant

Sometimes, advertisers will make a campaign too “busy” in terms of the appearance. This can range anywhere from a lavish design to creating a mini-motion picture on their digital display screen. Indeed, this might seem like a great idea at the start — but typically an audience passes by a digital display while walking, having an ad recall of time of less than one minute. If you’re looking to make an extravagant ad, then it would be wise to keep it simple.

Do Design a Simple Ad

The more simplistic and clean your design is, the better your ad will be as a whole. Of course, you could always go the Apple approach and keep it as straightforward as possible — but then you run the risk of having little-to-no information on the design, which could throw your audience off if they can’t pick up on the message right away. If you’re looking for simplicity, then create something that’s over the top — and then start to take away bits and pieces until you’re left with a simple masterpiece.

Don’t Place it Anywhere

When you’re implementing a custom digital display, it’s best to think about where you’re going to place your screen. Of course, it would be best to secure it somewhere that will be seen by your prospective target audience — and not tucked away in a corner. Just think: location is critical and will make a difference with your digital ad’s impact.

As the global leader in optical bonding, Fortec US supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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Creating a Digital Advertisement


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