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The Dos and Don’ts of Digital Signage

September 9, 2019

When it comes to digital signage, the possibilities can be endless. And if you’ve looked into having one (or a few) installed at your business, then you know that this will be one of the best investments you can make to help stand out from the rest. However, before you dive into purchasing your digital signage, there are some universal dos and don’ts to know and use! 

Do Think About Placement

If you’re not too sure about where you’d like to place your digital signage, then it’s essential to weigh out possible areas of where you’d like to house it. Whether it’s on a wall, suspended from the ceiling, or on a standalone unit, the possibilities are endless and personal expectations can be met!

Don’t Obstruct it from Sight

Think about it: if you were thinking about advertising for your company, where would your initial advertisement strive? Since the answer is quite clear (put your advertisement out in the open), you’ll want to make sure that your digital signage will be seen by the masses — and not hidden behind a structural obstacle or two. By thinking about placement, as mentioned earlier, you’ll reap the benefits of digital signage!

Do Take Advantage of Digital Signage

As it has been said, print mediums aren’t as effective as they once were. Additionally, print advertising is rather expensive to mass produce — and even more costly to make a revision or edit to something already printed. 

With digital signage, you’re at an advantage: being able to change your message at any interval; you’re not limited. Therefore, take advantage of having this readily available and don’t hesitate to start moving print advertisements over to your new digital platform!

Don’t Neglect Your Unit(s)

Sometimes, it can seem easy to resort back to paper mediums — especially when you’re in a rush. However, think about the amount of paper, ink, time, and money that goes into that. And when compared to the ease and finesse of a digital medium, using a paper medium will usually seem much less appealing (especially when you’re trying to reduce your carbon footprint).

Are you looking to take your business’ presence to the next level?

As the global leader in optical bonding, Fortec US supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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