![Woman with phone uses self-service desk with touch screen; digital signage](https://fortec.us/wp-content/uploads/2023/06/6.2-3_11zon.jpg)
The Increasing Role of Touch Screens in Digital Signage
June 2, 2023
Touch Screens For Digital Signage
Digital signage has revolutionized indoor and outdoor advertising, making traditional banners and posters seem outdated. Digital signage allows businesses to display dynamic, digital content that can grab attention better than static images. With the introduction of touch screen technology, digital signage has become even more interactive and engaging for the audience.
In this blog, the touch screen experts at Fortec US will explore the growing role of touch screens in digital signage:
1. Enhanced Interaction with Customers
Touch screens on digital signage enable customers to interact with the content in a way that static displays cannot do. Users can access information or control the display with a simple touch of a screen. This increased interactivity makes digital signage more engaging, and businesses can use touch screens to draw customers to specific products or services.
2. Improved User Experience
Digital signage with touch screen technology creates an immersive experience for the customers. Unlike static displays, touch screens allow users to navigate menus and information more efficiently, saving time and creating a seamless experience.
3. Increased Sales and Revenue
Digital signage with touch screen technology has been shown to increase sales and revenue for businesses. Touch screens encourage users to explore the product, look at various options, and ultimately make an informed decision. The interaction with the product or service can motivate customers to purchase.
4. Customization
Digital signage with touch screens can be customized to fit the needs of the business and the audience. Businesses can choose from a range of touch screen options to fit display size, location, and design. Products can also be displayed with different content types, such as videos, images, and interactive elements, creating a unique experience for the audience.
5. Analytics
Touch screens on digital signage can also provide businesses with valuable analytics. They can track user engagement, click-through rates, and other metrics to analyze the success of the display. Businesses can then use this information to improve future content and display strategies.
Contact Us Today to Learn More About Our Custom Digital Screen Solutions!
As the global leader in optical bonding, Fortec US supports you in all project phases – from the construction of the metal housing and procurement of specific parts to the in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.
![Transflective TFT Displays diagram showing the display’s ability to reflect ambient light while also transmitting light from a backlight source.](https://fortec.us/wp-content/uploads/2024/09/9.7.jpeg)
How Transflective TFT Displays Improve Visibility in Extreme Conditions
September 5, 2024
![3D illustration of a rubber stamp with the text RoHS Compliant stamped on paper background.](https://fortec.us/wp-content/uploads/2024/09/9.5-2_11zon-1.jpg)
The Importance of RoHS Compliance in Electronics Manufacturing
September 5, 2024
![SOM-A350 module](https://fortec.us/wp-content/uploads/2024/09/SOM-A350_web.jpg)
COM-HPC Module with AI Support
September 3, 2024
![Hand of human holding green earth with the icon of Environment for ESG, co2, and net zero. World sustainable environment concept.](https://fortec.us/wp-content/uploads/2024/08/8.8-6_11zon.jpg)
Green Tech: How Businesses Can Reduce Their Carbon Footprint
August 5, 2024
![Science and medicine, scientist analyzing and dropping a sample into a glassware, experiments containing chemical liquid in laboratory on glassware, innovative and technology.](https://fortec.us/wp-content/uploads/2024/08/8.2-4_11zon.jpg)
Understanding REACH: Ensuring Chemical Safety in Manufacturing
August 2, 2024
![Image](https://fortec.us/wp-content/uploads/2024/06/Logo_Changes.png)
Fortec US Unveils New Brand Identity Following Transition from Fortec Display Technologies
July 22, 2024
![Automation system. Optimization of business and industrial process workflow. Development of sofware for automatization management. Gears and cogwheels.](https://fortec.us/wp-content/uploads/2024/07/7.5-1_11zon.jpg)