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Woman with phone uses self-service desk with touch screen; digital signage

The Increasing Role of Touch Screens in Digital Signage

June 2, 2023

Touch Screens For Digital Signage

Digital signage has revolutionized indoor and outdoor advertising, making traditional banners and posters seem outdated. Digital signage allows businesses to display dynamic, digital content that can grab attention better than static images. With the introduction of touch screen technology, digital signage has become even more interactive and engaging for the audience. 

In this blog, the touch screen experts at Fortec US will explore the growing role of touch screens in digital signage:

1. Enhanced Interaction with Customers

Touch screens on digital signage enable customers to interact with the content in a way that static displays cannot do. Users can access information or control the display with a simple touch of a screen. This increased interactivity makes digital signage more engaging, and businesses can use touch screens to draw customers to specific products or services.

2. Improved User Experience

Digital signage with touch screen technology creates an immersive experience for the customers. Unlike static displays, touch screens allow users to navigate menus and information more efficiently, saving time and creating a seamless experience.

3. Increased Sales and Revenue

Digital signage with touch screen technology has been shown to increase sales and revenue for businesses. Touch screens encourage users to explore the product, look at various options, and ultimately make an informed decision. The interaction with the product or service can motivate customers to purchase.

4. Customization

Digital signage with touch screens can be customized to fit the needs of the business and the audience. Businesses can choose from a range of touch screen options to fit display size, location, and design. Products can also be displayed with different content types, such as videos, images, and interactive elements, creating a unique experience for the audience.

5. Analytics

Touch screens on digital signage can also provide businesses with valuable analytics. They can track user engagement, click-through rates, and other metrics to analyze the success of the display. Businesses can then use this information to improve future content and display strategies.

Contact Us Today to Learn More About Our Custom Digital Screen Solutions!

As the global leader in optical bonding, Fortec US supports you in all project phases – from the construction of the metal housing and procurement of specific parts to the in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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